Summary

With the proliferation of eco-labels on the market, business leaders are having a harder and harder time weighing the pros and cons of various certifications and logos. Many, looking to differentiate themselves, are taking steps that go beyond labels and logos to tell their sustainable story.

 

In this exclusive Sustainable Industries Webinar, presented by Portland State University, we’ll discuss some of the innovative strategies companies are using to market their sustainable brand. Marketing is and always will be one of the biggest opportunities and challenges for businesses, large and small.Sustainable Industries would also like to thank our Gold Sponsors,UL Environment and Free Range Studios.

Featured Panelists:

Susan Bierzychudek
Principal
Green Ideals

Scott James
Principal
Fair Trade Sports

 

Introductions:Moderator:

Brian Back
Publisher,
Founding Editor
Sustainable Industries

Charles Redell
Associate Editor
Sustainable Industries

 

Presenting Sponsor

 

Gold Sponsors

Watch the Webinar