Summary

With new federal marketing guidelines and the move by some big players to get into the green labeling business, 2011 could be a tumultuous year for ecolabels. Consumers, meanwhile, are taking matters into their own hands, tapping online resources and smartphone apps to evaluate the sustainability of products as they stroll store aisles.

In this Sustainable Industries Webinar, moderated by Sustainable Industries' founding editor and publisher Brian Back, Anastasia O'Rourke, co-creator of the Ecolabel Index, and Bill Pease, chief scientist at GoodGuide, discuss how changes in green marketing standards and new technologies will affect your brand and purchasing decisions.

 

 

                     

Anastasia O'Rourke: Co-founder, Big Room, Inc.
Bill Pease: Chief Scientist, GoodGuide

 

Presenting Sponsors:

     

 

                                                                                                                    

 

 

 

 

 

 


                                                                                                                                             
                                                                                                                                                 

             

                                                                                                                       

 

 

 

 

 

  

 

  

 

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