Notice anything different?
We hope you enjoy the new look and feel of Sustainable Industries, debuting with this, our 91st consecutive monthly edition of the print magazine. Ninety-one consecutive monthly issues? We must be mad. There once was a day when our access to news came in the headlines of a daily newspaper plopped on our local city curb at 4 a.m., and our access to analysis came in a glossy magazine in the mailbox. While some certain special magazines still have their merits, it’s no secret the sense of urgency in print frequency has long past.
Sustainable Industries’ focus has always been on context—“cutting through the fluff”—and connecting entrepreneurs and business leaders pioneering the New Economy. Starting this month, we’ll be doing more of that, with a new look, a new website, and a new bi-monthly frequency schedule for our print and digital magazine. That means six issues per year instead of 12. If you’re a paid subscriber, not to worry: Your subscription just got doubled to ensure you get the same number of issues you bargained for, only the bi-monthly “double issues” will be mightier, meatier—and with the rebrand, prettier. You’ll also continue to receive, right as rain, Sustainable Industries’ quarterly sustainable business guides, including the upcoming update of our Sustainable Energy Handbook for Business.
Increasingly, the centerpiece of our media offering is SustainableIndustries.com, which was masterfully rebranded and relaunched in concert with this month’s issue. The new site is an interactive destination like no other for sustainable business articles, archives, analysis, blogs, podcasts, webinars, events, white papers, jobs, social networking and more.
When we first launched Sustainable Media Inc. at the crossroads of print and digital media, it was not just about sustainability in the academic environmental and social sense. It has also always been about driving something sustainable in the tormented, compromised and too-often ethically bankrupt media landscape. Something different. Something authentic, mission-driven and independent. Something built to last.
This year marks the first in our history that the print and digital magazine represents less than half of our business’ total revenue, yet we’ve maintained a “sustainable” pace of 15-30% revenue growth year over year, through the recession, and with no major outside investors and no credit help from banks. Filling the gap is our Sustainable Industries Economic Forum event series, website, industry newsletters, webinars, custom media and podcasts.
As for what’s next, all we know for sure is that the strength of our value proposition continues to come in the strength of our content and the strength of our connectivity. That also means caring about packaging.
We owe huge accolades to our good friends at BBMG for helping us craft the new look of Sustainable Industries. To celebrate this bold new era of service to the sustainable business community, we’re partnering with them to kick off the BBMG Collective Prize, a $100,000 brand innovation competition to support the marketing of a new business model, product or service that dramatically advances sustainability. Is your business mad enough to have what it takes?








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