Recession bugging you? Get launched!

Jed Lazar

What do Google, Ocean Spray and Walt Disney have in common? All were launched during recessions. Since the beginning of this recession, most headlines have been riddled with gloom, but tough economic times lend themselves to advantages many business leaders overlook.

Last summer, the economy was headed into the worst quarters of this recession, I co-founded SoupCycle, a company that makes organic soups and delivers them by bicycle. Whimsical and a bit ridiculous? Sure—but the idea is odd enough to attract customers during a recession, and despite a sluggish economy SoupCycle has already made more than 3,000 bicycle soup deliveries. If you’re up for the challenge, now may be the right time to turn your sustainable business idea into a reality.

Read on. Find the full column, part of a new series written by Sustainable MBA students and published by Triple Pundit and Sustainable Industries, by clicking here.