GreenPrint bundles with Xerox

Beginning in November 2007, Xerox began bundling its Phaser 8560 and Phaser 8860 solid ink color printers with enterprise software from Portland- based GreenPrint. Xerox (NYSE: XRX) says it's providing GreenPrint as another tool for its customers in an effort to reduce waste and protect the environment.

Xerox customers can download GreenPrint's software free with their product serial number. The software reduces wasted paper, ink and toner by removing orphan pages (those with nothing but a link or logo on them) from documents before printing them and allowing users to remove pages they don't want from multi-page documents before printing [see, "GreenPrint's Million Tree March," SI, March 2007]. The software saves the average user more than $90 and 1,400 wasted pages per year and allows enterprises to quantify the ecological and cost-saving benefits that result from using the software, according to GreenPrint CEO Hayden Hamilton.

"As a small company, it's a big deal for us to partner with Xerox, and it will help us go a long way toward our goal of getting GreenPrint on every computer and saving, every year, more than 20 million trees, hundreds of millions of pounds of carbon dioxide, and billions of dollars," Hamilton says.

It could also go a long way toward shoring up GreenPrint's growth strategy and cash flow. In July 2007, Hamilton told Inc. a partnership such as this could be the breakthrough the company needed to increase its revenue, which he said was $70,000 last year, generated from sales of the consumer software on the company's site for $35 a download. Xerox reported revenues of more than $16 billion over the past 12months. In addition to corporate partnerships, GreenPrint recently teamed up with several nonprofits to offer a subsidized version of its software to individual home users free of charge.